As you may have noticed, some of the groups ran long on the Marketing Strategy side of the presentation, so there wasn’t a lot of time to demonstrate how the website is meeting the objectives. I suggested to the groups that they spend no more than 5-6 minutes describing the business objectives, defining IMD, and explaining the [...]

This lets you do a little countdown on your website if your looking forward to something big. 21st bday, wedding whatever!

OutlinePresentationThe Back of the Napkin which was written by Dan Roam is stating the very obvious, that pictures are easy to understand and sometimes might  be worth a thousand words. However, when talking about visual images, people always misunderstood them as a form of artwork while they might not be. In the case of The [...]

This book is great for those who wish to grasp a better understanding of why analytics are such an important tool in today’s business world. Although this book is not very long, Davenport delivers some of the most dry information into a relevant, easy-to-read format for the average student, professional, or those just seeking analytical [...]

Make Your Site Sell! (MYSS!) by  Ken Evoy, M.D., Is far and away one of the strangest/most interesting books I have ever encountered, in terms of format alone. While the content of the book is excellent and virtually timeless despite the constantly evolving world of Internet selling and marketing, the way this book is laid [...]

 Letting Go of the Words (Writing Web Content that Works) has a very interesting and easy way of letting consumers know how to write content on the internet that won’t bore their audience. Janice (Ginny) Redish does a great job explaining how to keep your audience interested by using terms the general public can relate [...]

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