Overview Dave Evans wrote the practical step-by-step guide, “Social Media Marketing: An Hour A Day. “ It is a practical guide to the implementation and measurement of a social media based marketing program. This book helps marketers who are looking to expand their skills and tap into the Social Web the right way. Evans breaks [...]

Overview Jay Conrad Levinson, along with Mitch Meyerson and Mary Eule Scarborough take the concepts of Guerrilla Marketing online in Guerrilla Marketing on the Internet – The Definitive Guide from the Father of Guerrilla Marketing. They cover the basics of guerrilla marketing, and then move quickly through the numerous applications of guerrilla marketing on the [...]

Bruce Brown effectively gives you the tools to make a successful online business. Even if you have a brick-and-mortar business he gives you guidelines to follow to increase your customers and exposure to new potential customers. Bruce claims that simply having a website is not enough in this new age of technology and that you [...]

Paul Gillin, an experienced technology journalist and entertaining speaker, breaks down the complexities of social media into a more simplified and useful guide.  Through his informative and influential ideas, Gillin makes it easy for anyone new to the social media world to succeed.   He not only captures the basics of social media marketing, but goes [...]

Overview Larry Weber, founder of the MIT Technology Exchange and owner of a large communications company, depicts how the marketing industry has changed over the past decade and what you need to do to keep up with the times and plan for the future.  He stresses throughout the book that marketing has changed from static [...]

Overview The Anatomy of Buzz by Emanuel Rosen is a how-to book on creating word of mouth marketing for any brand or company.  Throughout the book, Rosen emphasizes the importance of creating good buzz about a brand and highlights many success stories that display its effects.  He has done extensive research into numerous companies and [...]

Overview [2 paragraphs with supporting materials] Steve Krug’s “Don’t Make Me Think! A Common Sense Approach to Web Usability” focuses on the steps necessary to ensure that your Web site is user-friendly.  Steve Krug firmly believes that if something is too hard to use, people just won’t use it.  The number one priority that Steve [...]

Charlene Li and Josh Bernoff, top analysts of Forrester Research, shed some light on the most powerful force to hit modern day businesses. The Groundswell. With new advancements in technology, power has slipped from the hands of businesses and into the eager hands of the masses. The groundswell is a tidal wave of new technologies [...]

Kristopher B. Jones, President and CEO of Pepperjam, shares his expertise of techniques to get your website in the top search results of Google through search engine optimization. Search engine optimization began with the birth of Google. Webmasters started experimenting with methods that would make their website show up number one in Google search results. [...]

The Findability FormulaHeather Lutze pours out her knowledge of how to be found on the Internet in the book The Findability Formula.  This unique formula is Lutze’s guide to search engine marketing.  Heather has ten years of management experience in the field and is the owner of Lutze Consulting.  The findability Formula is a step-by-step [...]