The author Brian Clifton, an expert in search engine optimization and web analytics, had never written a book before, but published his first piece of work this last year titled ‘Advanced Web Metrics with Google Analytics’. His organization throughout the book is phenomenal and he has written a useful guide to turn to again and [...]

Web Analytics for Dummies by Pedro Sostre and Jennifer LeClaire is a great book for those who are looking to understand how to utilize Web analytics for their own companies. It takes you step-by-step through the process of why you should use web analytics for your company and how it can help develop a stronger [...]

The Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd goes through the basics of how to set up a successful pay-per-click advertising campaign through Google. The two most important keys to having a successful Google AdWords campaign is the keywords you choose to advertise on and the spilt-testing you do to constantly [...]

Tim Ash, a self-proclaimed “internet thought leader”, gives the world his thoughts and expertise in relation to the world of Internet conversions.  Conversions are simply when a web user takes a desired action (whether it be signing up for a news letter or purchasing a product).  The book begins with explanations of all the terminology [...]

Authors Peter Morville and Louis Rosenfeld take readers through a step by step guide to organizing and designing information for the world wide web. They begin the book by defining all the terms, explaining what consists of each term and then finally how and why to apply the knowledge to a website. Morville and Rosenfeld [...]

The book The Beautiful Principles of Web Design, by Jason Beaird was to my surprise very interesting. It was broken down in to five major concepts that capture what web design is and how to approach it. It was a very hands on book that took you through each step of the design process, but [...]

 Throughout “YouTube for Business”, author Michael Miller breaks down how companies can benefit from using online videos, specifically on YouTube, and how to create them, manage them on YouTube, and calculate the actual impact they are having on your company. Initially, Miller discusses why online videos are helpful for any business and how you can [...]

DESIGNING INTERACTIONS BY BILL MOGGRIDGE 2007 This book is a sweep of the history of innovative technologies and how they were designed and conceived with the various elements of human use in mind. Although the book was somewhat chronological, and sequential with technological design- it was a little hard to follow when doing a simple [...]

Architects of the Web, Written by Robert H. Reid, is a history reference of the first years of the internet. It covers eight different people and the companies they worked for and the interactions they had with each other and other companies at this time. It is a look into how much work had to [...]

STEALING MYSPACE: The Battle to Control the Most Popular Website in America was written by Julia Angwin about the steps leading up to the creation of MySpace, its popularity, the power struggle that would occur over its fate, and how it would become what it is today. The book begins by describing MySpace Co-founders Chris [...]