As you may have noticed, some of the groups ran long on the Marketing Strategy side of the presentation, so there wasn’t a lot of time to demonstrate how the website is meeting the objectives.

I suggested to the groups that they spend no more than 5-6 minutes describing the business objectives, defining IMD, and explaining the basic strategy.  It is more important to show the website on HOW you are achieving the objectives rather than spending so much time describing.  SHOW us more, TELL us less.  We can all read bulleted lists, and the client knows their business well.

It may be a result of not being fully prepared, so you don’t maximize your time, rambling occurs and time gets away from you.

The final is from 10-12 on December 16th; we will start with BB-Traveler, BB-Management.

CDs of today’s presentations are available here.  I will be available Friday, Monday, Tuesday to meet with you.  My Google calendar has available times.