OutlinePresentationThe Back of the Napkin which was written by Dan Roam is stating the very obvious, that pictures are easy to understand and sometimes might  be worth a thousand words. However, when talking about visual images, people always misunderstood them as a form of artwork while they might not be. In the case of The Back of the Napkin in particular, people do not really need artistic talent in order to be successful in using pictures to illustrate the points. Roam was trying to imply that simple pictures or sketches on a paper, or even a napkin while we’re in hurry could be understood more easily rather than some complex sentences or perfect Photoshop computer design.

Roam provides some step-by-step methods of basic marketing which correspond to his visual images, almost the same as marketing methods taught in college classrooms. This book could be very useful to teach some basic understanding of marketing to people who lack a formal education. However, it could be very boring for people with formal education backgrounds, particularly people who are in Business departments because they already understand the concepts. Roam’s examples from his so called business experiences in this book undermine the human resources and formality of corporate environments. While he has had big name companies, such as Google, Wells Fargo, Boeing, and the US Senate among others as his clients, he has a lack of knowledge of how the corporate world works.