Carla Murray has been in the hospitality business for many years and as times begin to change due to the current economic situation. The most prolific problem that the hospitality business is facing is with AIA.  AIA is holding her company back because of the poor choices that they have made, and it is making it difficult for advancement. Murray considers AIA to be H1N1 dieses of travel and hospitality industry, because when people are sick, traveling is a backburner issue. In America 2.4million jobs alone are related to the travel industry, and growth deceleration has affected many jobs. Murray seems hopeful that the situation will get better as she states, “The industry is getting better, but slowly… Always remember life is always better when share is gained… share is in single digits, the double digits, but its still progress.

Before she closed n her presentation she left us with some advice for the future….

1)      Chance favor the well prepared

2)      Go the extra mile

3)      Don’t bare responsibility alone

4)      Communicate openly and listen

5)      Choose adventure

6)      Be fixable

7)      Live your values

8)      Personal time