Web Analytics for Dummies by Pedro Sostre and Jennifer LeClaire is a great book for those who are looking to understand how to utilize Web analytics for their own companies. It takes you step-by-step through the process of why you should use web analytics for your company and how it can help develop a stronger company. With intense discussions varying from the terminology and how to avoid blunders based on the wrong words through to redesigning your Web site based on the analytical data that’s collected. It develops a tone of guidance throughout the book which is helpful and non-condescending. It serves as a phenomenal reference guide that can be used for individuals or small companies as you don’t have to read the book from cover-to-cover in order to understand where it’s coming from and where it will lead you. It discusses the software products, how they differ, and why each one would work in different situations which is very helpful for those who are not technically savvy.

Sostre and LeClaire developed a book that is handy at the least for all levels of learning in the Web analytics field. This book would be a great asset to those just starting a company, growing into a mid-sized corporation, or going full-out enterprise level. It gives many options at all stages of the business cycle and from formation to conglomerate, there is something for everyone in the book. The book can be improved upon in a few ways. First, the terminology is quite intense for those who don’t understand the differences in the terms. The appendix explains a lot of it but it’s still not at the “dummies” usual level of understanding. Second, the corporate business level has very few options in how to improve what they are currently doing in Web analytics. A consideration could be to either lengthen the sections into more level-specific options or to write a sequel for those dealing with corporate-level analytics. Overall there are many helpful hints, tips, and step-by-step instructions in this book to be worth the purchase price and to clarify what is usually quite a clouded subject.

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