The author Brian Clifton, an expert in search engine optimization and web analytics, had never written a book before, but published his first piece of work this last year titled ‘Advanced Web Metrics with Google Analytics’. His organization throughout the book is phenomenal and he has written a useful guide to turn to again and [...]

Web Analytics for Dummies by Pedro Sostre and Jennifer LeClaire is a great book for those who are looking to understand how to utilize Web analytics for their own companies. It takes you step-by-step through the process of why you should use web analytics for your company and how it can help develop a stronger [...]

The Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd goes through the basics of how to set up a successful pay-per-click advertising campaign through Google. The two most important keys to having a successful Google AdWords campaign is the keywords you choose to advertise on and the spilt-testing you do to constantly [...]

Tim Ash, a self-proclaimed “internet thought leader”, gives the world his thoughts and expertise in relation to the world of Internet conversions.  Conversions are simply when a web user takes a desired action (whether it be signing up for a news letter or purchasing a product).  The book begins with explanations of all the terminology [...]

This book is great for those who wish to grasp a better understanding of why analytics are such an important tool in today’s business world. Although this book is not very long, Davenport delivers some of the most dry information into a relevant, easy-to-read format for the average student, professional, or those just seeking analytical [...]

On Thursday, Dr. Gregoire is doing a guest presentation based on his recent Journal of Marketing Article. Please be prepared by skimming the beginning of the article. Extra Credit is available for a short comment (2 paragraphs) before his lecture, and another after his lecture [5 points each]. So please be certain to be logged [...]

Make Your Site Sell! (MYSS!) by  Ken Evoy, M.D., Is far and away one of the strangest/most interesting books I have ever encountered, in terms of format alone. While the content of the book is excellent and virtually timeless despite the constantly evolving world of Internet selling and marketing, the way this book is laid [...]

 Letting Go of the Words (Writing Web Content that Works) has a very interesting and easy way of letting consumers know how to write content on the internet that won’t bore their audience. Janice (Ginny) Redish does a great job explaining how to keep your audience interested by using terms the general public can relate [...]

Authors Peter Morville and Louis Rosenfeld take readers through a step by step guide to organizing and designing information for the world wide web. They begin the book by defining all the terms, explaining what consists of each term and then finally how and why to apply the knowledge to a website. Morville and Rosenfeld [...]

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