Overview Larry Weber, founder of the MIT Technology Exchange and owner of a large communications company, depicts how the marketing industry has changed over the past decade and what you need to do to keep up with the times and plan for the future.  He stresses throughout the book that marketing has changed from static [...]

Overview The Anatomy of Buzz by Emanuel Rosen is a how-to book on creating word of mouth marketing for any brand or company.  Throughout the book, Rosen emphasizes the importance of creating good buzz about a brand and highlights many success stories that display its effects.  He has done extensive research into numerous companies and [...]