Web Marketing for Dummies is a self-help book used to learn various online tools in order to market a product, service, or company online. This book gives simple step by step instructions in order to build a website that can successfully market your product, expand your visibility, promote your website, and ultimately measure your marketing [...]

Overview [2 paragraphs with supporting materials] Steve Krug’s “Don’t Make Me Think! A Common Sense Approach to Web Usability” focuses on the steps necessary to ensure that your Web site is user-friendly.  Steve Krug firmly believes that if something is too hard to use, people just won’t use it.  The number one priority that Steve [...]

AmazonReview Outline PPT Links James Kalbach, the author of Designing Web Navigation: Optimizing the User Experience, has a degree in library science from Rutgers University, as well as a master’s in music theory and composition. He is currently a User Experience Designer with LexisNexis and previously served as head of information architecture with Razorfish Germany. [...]