Janet Lowe, bestselling author, captures the billion dollar corporation that was once a school project on the campus of Standford. Google’s founders, Sergey Brin and Larry Page, had a vision of their Internet search engine. Today, that vision turned into a business colossus with an annual revenue of $16 billion dollars. Janet presents a easy-to-read [...]

Overview: Ben McConnell and Jackie Huba coin the term “customer evangelism” as they combine to create a manifesto about how to gain an enthusiastic following for your company. In Creating Customer Evangelists there are 6 tenets for the framework to help you gain a loyal consumer base including; customer plus delta, napsterize your knowledge, build [...]

This is a rough sample of my Internet Marketing Design [IMD] for http://www.1828-dictionary.com/ To access the file, you will need to use our class login. The format is something you can follow, but should be modified to your specific execution of your goals. Please remember, additional files should be saved as you do your research. [...]

Generally, the book reviews have been very comprehensive.  The outlines have been thorough, and it is obvious efforts have been put into the Amazon review [Yes, you need an account on Amazon, so find an inexpensive book and buy it.]  With a goal to improve future teaching moments, some specific feedback is needed. More high-level [...]

Continue working on the first section of your formal document:  Business Objectives.  Refer to the presentation on IMD (Internet Marketing Design).  Begin your situational analysis by identifying your MWR; do a SWOT or ACC, etc. All supporting research should be saved in Auxiliary documents (.DOC) – these documents may become hundreds of pages long, but [...]

Overview Andy Sernotvitz a CEO and a professor at Northwestern University opens your eyes to what word of mouth marketing truly is and what it can do for your company.  Word of mouth is not a new subject today, but Andy explains that many marketers do not see it for what it really is.  In [...]

Overview [2 paragraphs with supporting materials] David Viney, a graduate of the London School of Economics, a chartered accountant, and a member of the Search Engine Marketing Professional Organization (SEMPO), takes us on an epic journey exploring the vast world of Google and Search Engine Optimization (SEO).  84% of searchers never making it past the [...]

What is Internet Marketing Design? My presentation gives an overview for the important elements and decisions one must make in the design process. The aim of this course is to help you become a competent Internet Marketing Manager. The Design Rules in the class may seem restrictive (e.g., Google as focus, WordPress, Filezilla, Firefox), but [...]

Overview [2 paragraphs with supporting materials] Rebecca Lieb, the author of The Truth About Search Engine Optimization and a highly respected Search Engine Optimization (SEO) expert, successfully explains the basic ins and outs of getting your website more traffic by gaining a higher page rank and moving higher in the organic searches by the major [...]

Create an administrator account for your website:  user is “mshaffer” and the password is the password for the class.  If you are having problems with your website, I can login and see what you are seeing (you can disable at the end of the semester) In your website settings, turn on a “non default” Permalinks [...]