Overview: Bestselling author, Malcolm Gladwell, creates a whole new meaning for the term “tipping point.” Through clever and insightful examples, he offers an innovated way of understanding human behaviors. The Tipping Point: How Little Things Can Make a Big Difference sparks deeper thought and appreciation of how small ideas and messages can become social epidemics, [...]

Book Review [Facebook Marketing] by KayleenB 29 Sep Posted by: KayleenB in: Book Review Overview [two paragraph summary] Steven Holzner’s book, “Facebook Marketing Leverage Social Media to Grow Your Business” is an informative book on how to use Facebook, with an insight to how different Facebook features can be used in a marketing context. Steven [...]

On September 17th The Burtenshaw Lecture Series brought Carla Murray the senior vice president operations for Starwood Hotels and Resorts, to the CUB auditorium. Her tag-line throughout the lecture was that “hope is not a business strategy”. Meanings that you should be productive and a go getter when it comes to dealing with anything in [...]