Overview: Bestselling author, Malcolm Gladwell, creates a whole new meaning for the term “tipping point.” Through clever and insightful examples, he offers an innovated way of understanding human behaviors. The Tipping Point: How Little Things Can Make a Big Difference sparks deeper thought and appreciation of how small ideas and messages can become social epidemics, [...]

Book Review [Facebook Marketing] by KayleenB 29 Sep Posted by: KayleenB in: Book Review Overview [two paragraph summary] Steven Holzner’s book, “Facebook Marketing Leverage Social Media to Grow Your Business” is an informative book on how to use Facebook, with an insight to how different Facebook features can be used in a marketing context. Steven [...]

On September 17th The Burtenshaw Lecture Series brought Carla Murray the senior vice president operations for Starwood Hotels and Resorts, to the CUB auditorium. Her tag-line throughout the lecture was that “hope is not a business strategy”. Meanings that you should be productive and a go getter when it comes to dealing with anything in [...]

My website is for my dad’s Commercial Property Maintenance Business. I am doing this for him to create more exposure for his company in hopes that he will be able to expand in the near future. The website is www.bbgroundsmaintenance.com

Gerry McGovern is the founder and CEO of Customer Carewords.  He is regarded as the best managing web content.  This book states about how web content is important for the website, and how to built effective content for you merely creating content is not enough, professional marketers and communicators, bloggers, middle and senior managers.    [...]

Overview [two paragraph summary] Maria Veloso is truly an expert when it comes to web copywriting.  She is the director of Web Copywriting University and former director of creative writing at Aesop.com.  After 27 years of experience, Veloso has generated millions of dollars for a wide variety of clients.  From a short list of people [...]

Overview [2 paragraphs with supporting materials] Jenifer Tidwell, an interaction designer and software developer for The Mathworks, explains the methods and different ways to design effective interfaces for websites, applications, and other software. Her book is split into two sections. The first section looks at: What Users Do, Organizing the Content, Getting Around, Organizing the [...]

Demos for themes considered in class are below: StudioPress WooThemes

As I went through the convoluted checkout process, I had nostalgic flashbacks of my programming such transaction systems in 1999. There are tools out there like Paypal or Google checkout that make the customer’s experience less like a dental visit. The WooThemes are indeed great visual creations, but the overall usability of the website for [...]

All the technology is in place for you to implement your Internet Marketing Design [IMD] – for those of you still looking for themes, check out these.  It’s now time to start to formalize your strategy.  Napkin mockups, auxiliary files (random content, actual content), and a formal design document are all things you should be [...]